JD Sports, one of the world’s leading retailers of sports fashion and footwear, continues to strengthen its operations through digital innovation. The company has been a valued customer of SoftOne for several years, utilizing the SoftOne GO workforce management solution successfully across its stores in Finland and Sweden.

Now, JD Sports is expanding the use of SoftOne GO to a third market — Denmark.

According to JD Sports, one of the key advantages of SoftOne GO is its ability to unify operations across different countries. With the same system in use throughout all markets, JD Sports can ensure consistent processes, standardized reporting, and streamlined internal training. The fact that multiple in-house experts are familiar with the same system also contributes to efficiency and collaboration across national teams.

This expansion marks another step forward in JD Sports’ digital journey and demonstrates the scalability and flexibility of the SoftOne GO platform in supporting international retail operations.

JD Sports uses SoftOne GO to ensure smooth workforce planning and efficient scheduling across its stores throughout the Nordic region. In addition, the company has expanded its collaboration to include payroll outsourcing with SoftOne, enabling them to benefit from having the entire process — from scheduling to payroll — managed within a single system, including real-time visibility into labor costs.

We spoke with Zandra Lindholm, People Coordinator Nordics at JD Sports, who shared her experiences from a user perspective.

Congratulations to JD Sports on a digital journey that has made a real impact and established a solid foundation for future expansion!