Digitalization Award 2025 – Journey of the Year
JD Sports uses SoftOne GO to ensure smooth workforce planning and efficient scheduling across its stores throughout the Nordic region. In addition, the company has expanded its collaboration to include payroll outsourcing with SoftOne, enabling them to benefit from having the entire process — from scheduling to payroll — managed within a single system, including real-time visibility into labor costs.
We spoke with Zandra Lindholm, People Coordinator Nordics at JD Sports, who shared her experiences from a user perspective.
Congratulations to JD Sports on a digital journey that has made a real impact and established a solid foundation for future expansion!
About JD Sports
JD Sports is a British streetwear retailer founded in 1981 in the Manchester area and is today one of the world’s leading retailers within sneakers, sports fashion, and streetwear. The company offers footwear, apparel, and accessories from global brands such as Nike, adidas, New Balance, and The North Face, with a strong focus on trend-driven sports fashion and exclusive releases. JD Sports operates internationally with thousands of stores across Europe, North America, and Asia, supported by a strong e-commerce presence. In Sweden, the business operates through JD Sports Fashion Sweden AB, where the company has established itself as a premium player within the sports and sneaker segment.
